In the auto repair industry, there is a large institutional vacuum with no single voice to represent the large group of multi-brand garages. This projects a disproportionate economic value to the country. The All India Automobile Workshops Association – AIAWA is the first of it’s kind in India. Aimed at unifying workshop owners across the nation, the AIAWA is creating a stir in previously uncharted territory. Taking inspirational cues from the Automotive Component Manufacturers Association of India (ACMA), the AIAWA hopes to bridge the gap between workshop owners from different fraternities and bring all multi-brand workshops under a single roof.
With the automobile industry booming in India, the servicing sector will witness growth as a consequence. Currently a Rs.20,000 crore industry in India, it estimated that the industry will have an annual turnover of Rs.33,000 crore by 2020. According to a report by Business Standard, unorganized multi-brand garages account for only 1% of the total servicing in the country. In the multi-brand sector, the need to eliminate price disparity and establish a standard of quality is the need of the hour. Even with such teething issues, this sector has managed to service a sizeable proportion of the vehicles in the market.
The AIAWA believes that the key to survival & development for any garage is maintaining a long-standing relationship with its vendors, customers, employees and the community through adoption of stringent quality control principles.
AIAWA recently conducted two meets – one in Chennai & a national-level meet in Bangalore. GoBumpr was proud to sponsor & be a part of the first ever meeting of the AIAWA in Chennai. As a strong technology enabler & digital partner for the AIAWA community, GoBumpr is empowering garages to be future-ready through the introduction of digital workshop management & mobile technology in garages. Through the introduction of the mobile CRM Axle, GoBumpr is revolutionizing the way garages interact with the customers. With a host of features such as service reminders, promotional messaging & real-time tracking, Axle is the perfect companion for garages gearing up for the future. The Automotive Component Manufacturers Association of India were also present at the AIAWA meet in Benglauru, identified that the AIAWA would have to mature from a charter body into a single large institution to represent the multi-brand garages at supplier bodies, central ministries, banking institutions and OEMs. In an age where there is an omnipresence of smartphones & tech savvy customers, going digital is the only solution. The ACMA President in his speech acknowledged GoBumpr as a positive disruption in the auto repair industry that could facilitate the transition to a technology based solution for garages.
GoBumpr thanks the AIAWA & its members for the wonderful response meted out to our presentations on the future of workshop management at both the meets and also for presenting us with the “Significant Contributor” award at the meet held in Chennai. It was wonderful interacting with all the workshop owners. GoBumpr is keen to empower the workshop community with state-of-art technology and digitize the automobile after-market industry in India..